Kodak Launches $200 Camera with 10x Optical Zoom

LAS VEGAS—At the PMA show in Las Vegas, Kodak introduced a budget-priced 10X zoom camera, the Kodak EasyShare Z915. The 10-megapixel camera will be available in April for just $199.95. The camera is less capable, but a lot more affordable than the Kodak Z980, a $399 24X superzoom camera that launched earlier this year at CES.
The Z915 will also offer a 2.5-inch LCD, be powered by AA batteries and will be available in red, blue, black, and gray. The 10-megapixel shooter will include Kodak's "Smart Capture" mode which automatically adjusts camera settings based on the environment and subject that is being shot to produce better images.